Idea management is a new term, but not a new concept. The suggestion box was the original attempt at idea management. Some companies managed to use it well, to collect ideas from their employees, use the best ideas to design projects and other ideas as feedback and inspiration. These days, most companies have an email address or a form on their intranet site to serve as their idea management tool.

A well designed idea management tool can be the backbone of a company’s innovation process. It requires not only idea collection, but also a structure for cataloguing, reviewing and rewarding those ideas. The tool should also help the review team to combine the best ideas into managable projects. Create Innovation’s idea management tool, Involvate.com, is low cost and easy to use, yet offers a variety of options and the flexibility you need for your organization.

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